For those who have business to run, one of these following facts about advertising might be really important for you to read. Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.
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To get to know more about this form, here are some other facts about advertising you might want to know.
Facts about advertising 1: Most Complained Ad
The most complained about ad in Australia in 2010 was an ad from the Advanced Medical Institute about erectile dysfunction. To advertise the effectiveness of the drug, the ad showed a wife using her husband’s erection as a step stool to reach something out of a high cupboard.
Facts about advertising 2: Fashion Ad
In fashion advertising, women are often pictured lying on bearskin rugs, wearing furs and feathers, or dressed in tight-fitting leather clothing. Some researchers criticize these kinds of ads because they feature women as “prey”.
Facts about advertising 3: Homosexual Couple Ad
The first advertisement widely believed to be the first to feature a homosexual couple aired in 1994 when an Ikea ad featured two male companions shopping together for furniture.
Facts about advertising 4: Psychological Theme
Advertisers appeal to several common psychological themes to motivate people to buy their products. Some of the most common psychological appeals are to self-preservation, sex, self-esteem, fear, authority, and imitation.
Facts about advertising 5: Fake Ice Cubes
Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better.
Facts about advertising 6: Nag Factor
Advertisers consciously try to create a ‘nag factor” by bombarding kids with ads encouraging them to buy certain products in order to become popular. American children ages 12-17 will ask a parent for products they have seen on television an average of nine times until parents finally give in.
Facts about advertising 7: Channel One
Channel One delivers two minutes of advertising and 10 minutes of news to approximately 7.7 million students. Over 27% of Channel One advertisements are for junk food and 10% are for military recruitment. Channel One also advertises movies, TV shows, and video games with alcohol and tobacco use, violence, and sex.
Facts about advertising 8: Affective Condition
Advertisers often use a technique called “affective condition,” which means they take a product and place it next to other things consumers feel positively about. For example, a detergent ad will juxtapose their brand with babies, sunshine, flowers, or other similar items. Repeatedly showing their brand with these items makes consumers feel good about the detergent too.
Facts about advertising 9: Food Stylist
Food advertisements often use “food stylists” to style food for advertisements. For example, food stylists for roasted chicken will pull the skin tight on the chicken and sew it up with a needle and thread. Then they will stuff the chicken with wet paper towels, which keeps the chicken plump and creates steam. The chicken is then roasted just enough to make the skin bumpy while the insides remain raw. The bird then is painted a golden brown.
Facts about advertising 10: Viral Advertising
A new kind of advertising called “viral advertising” uses blogs and emails to promote a product. For example, Dove’s “Evolution of Beauty” campaign was an overnight viral sensation when more than a million people watched a time-elapsed video of a model being made beautiful on YouTube.
Hope you would find those advertising facts really interesting, useful and helpful for your additional reading.