Those who love to exercise and do sports might consider one of these following facts about Adidas must-known information to know. Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. To get to know more about this, here are some other facts about Adidas you might want to know.
Facts about Adidas 1: Biggest Sportswear Manufacturer
Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world, after Nike.
Facts about Adidas 2: Official Logo
The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo.
Facts about Adidas 3: Backronym
The name came from from Adi Dassler on 18 August 1949. The acronym “All Day I Dream About Sport”, although sometimes considered the origin of the Adidas name, was applied retroactively, which makes it a backronym.
Facts about Adidas 4: Rivalry with Puma
Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname “the town of bent necks”—people looked down to see which shoes strangers wore.
Facts about Adidas 5: Running
Adidas currently manufactures several running shoes, including the adiStar Salvation 3, the adiStar Ride 3, the Supernova Sequence 4, and the Supernova Glide 5, among others.
Facts about Adidas 6: Football
One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams and clubs, including Bayern Munich, Real Madrid and A.C Milan.
Facts about Adidas 7: Products
Adidas Golf sells clothing, footwear, and accessories for men, women, and youth. Men’s equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women’s equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, clothing, and eyewear.
Facts about Adidas 8: Marketing
Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.
Facts about Adidas 9: Yue Yuen Industrial Holdings
In April 2014 one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas.
Facts about Adidas 10: Long-term Partnership
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called “Adidas by Stella McCartney”, and it has been critically acclaimed.
Hope you would find those Adidas facts really interesting and useful for your additional reading.